Setting: a polluted, gross city where nobody is white (haha just kidding, but really Beijing)
Who: a retarded retard with more power than an electrical outlet (George W.)
What: an appearance at the 2008 Olympics and a related interview (most likely part of the Republican “save face” pr strategy for Bush’s last year in office, and guess what–it’s working)
While being forced to watch the scantly clad Olympic folk compete for oxygen in an Olympic-sized vernal pool (haha look it up, it’s a joke related to my new field of work), I came across an TV interview with the Bushers. He mumbled on about how exciting it was to see Americans playin the water and then gave his traditional smile with forehead/hairline rollback that he always gives when he says something without screwing up. A hand entered from off stage, rewarded him with a small treat, and the interview went on.
The interview went on alright, and I have to hand it to leshrub because he didn’t screw up from what I watched. The interview turned from the Olympics to the economy’s problems. His response was, “First of all, I don’t think America has any problems (or something like that).” Good answer, from a public relations standpoint (disregard the fact that America is now in more debt than I). This was probably “Key message #1.” He had some other ones, and kept blabbering on without really answering the interviewers questions–as I would expect. My sister made a comment that it was funny to watch political peopleinterview because they never answer questions; they just say the same things over and over. I countered her comment by saying that is the gist of public relations. The goal is to go into the interview with several (but not too many) key messages, and no matter what you are asked, you need to drive your key messages to the audience. So, if you’re getting grilled about something, by the end of the interview, the audience should remember your points because they heard them several times. Of course, the caveat is that good speakers/interviewees know how to deliver key messages and still answer the question. You’ve gotta give a little bit or else they’re see right through you and think you’re dodging the questions. You don’t want to dodge; you just want to make sure your information is remembered.
So, I recommend this fun game to pass the time during those oh-so-enthralling speeches or what have you. Hey you can do this for most important information dissemination events (even at work) because if it’s important, you know the PR people were involved (because they are the most important people ever–for real they are, and if you don’t think so you’re stupid and don’t really understand how businesses work. hahhaa Thatis not only my personal opinion but also what truly happens in the real world). Try to identify the key messages. This is easier to do in situations where questions are being asked, but it’s still possible most of the time–I think. It’s not that hard, just listen for what they say more than once or for what they emphasize. Then at the end of the meeting see what your thoughts are and review your opinion based on the fact that your opinion may or may not have been affected by those key messages. I always do, and it helps me make a more informed opinion. Plus it can help you figure out if you’re getting fed a line of bullshit; if something seems off, it probably is. PR can only “spin” so much without turning into a lie. So if you wonder “why did they say it that way?,” the words were probably chosen very carefully–and your life is in grave, grave danger.