I’ve been in California for many months now and am becoming more rooted as time passes, but I’m often reminded of the moving process when I check the mail. Is it because I still get forwarded mail? Well, not really. Once in a while I do, but most of that is finally straightened out now. However, for any of you who have ever filled out a change-of-address form, there is an option to sign up for the marketing material of local stores, advertisers, and what have you. (Note: You may have noticed that I’ve abandoned AP Style’s rule of serial comma usage and in fact now employ this final comma. I do this with much contemplation, but I’ve decided to do so only to make my life easier. Since my company’s style is Chicago-based, which enlists the serial comma, I must use it at work. It hurts a little every time, but not as much as it used to. I did, however, need to share with you why I changed my behavior.) Being in the marketing profession, I can never resist collateral and advertising. Not to mention surveys; I can’t even tell you how many of those I’ve filled out over the years (like the little info cards that come with DVDs and home appliances). In any event, I receive many of these catalogs, but I am discriminatory. I try to watch my catalog carbon footprint. I only ask for things I’ll actually read, but somehow they’ve released my information to everyone in the world.
Since moving here, I get more charity requests than ever. I have more address labels and nickels than I know what to do with, and I couldn’t get any for the life of me when I lived in Euclid and wanted free address labels. Now things are starting to get freaky. The other week I got a magazine of only specialty olive oils and premium vinegars. I’m not gonna lie, I read it for like half an hour, but I was still perplexed as to what qualified me to receive this magazine. I don’t sign up for mailings at places. You’d think that was just a one-time thing, right? Nope. This week I got a magazine rife with all the Native American clothing I could ever want. So as much as I wanted that wolf-and-feather and mosaic-patterned burlap vest, I just finished my fall shopping.
Before you question if it was addressed to me, I shall stop you there. These were addressed to me directly. I won’t even go into the other mail we get for this address but to no one who lives here. For instance this week’s magazine of farmer clothing and country accessories. I’m actually a little scared of what comes next.